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Websites in general need traffic to survive, just like we need oxygen. Business websites need traffic that converts into customers, blogs need readers who will subscribe and come back and so on.

Being a webmaster, you will probably put in hours and hours of brain sweat and time to drive targeted traffic to your site. There are a number of ways to get traffic, such as optimizing your web pages for the search engines, or writing articles related to your subject and submitting them to article directories. You can also use web 2.0 properties such as social networking sites to build online relationships for targeted traffic.

However, one crucial way to drive traffic is using Google Adwords, which is the best direct marketing tool out there. The only major difference between Adwords and the methods mentioned above is it costs money. It works something like this, you design a text ad for your site, and Google embeds this ad into its search results, showing in the ‘sponsored links’ section. You pay Google for every click it gets you, in other words, every time someone clicks on your ad, you are paying for it.

However, Google Adwords does have major advantages which overshadow the costs involved. Now, why is Adwords the best choice for you? Why should you use it to drive traffic to your site?

1) Google Adwords will start driving traffic to your site immediately.

It takes time to write unique articles and submit them to various directories. It takes time to rank your site higher than other competing sites in the search results. It takes time and effort to employ web 2.0 methods and social networking. Almost all the free methods of getting traffic need you to make a time investment. These methods take weeks and sometimes even months to get you the needed results and require you to put in hours of hard work.

Google Adwords is the best alternative in comparison, as it drives traffic to your site within 15 minutes of your ad going live. As soon as your ad gets approved, you can start seeing visitors.

2) Google offers assistance and helps you at every step

Google gets its own share of the Adwords pie, as a significant portion of the revenue generated goes to the company. Google wants you to be successful with Adwords, since when you make money, they make money.  
The search engine giant makes sure no stone is left unturned when it comes to educating its publishers about Adwords. By providing detailed guides, blogs and other material, Google tries to make the whole experience as easy as possible.

3) Adwords gives detailed info about your campaign for you to succeed

To have a profitable campaign, one of the most important things you need to know is what the consumers are searching for. Adwords provides the necessary keyword tools to make this research easier. Apart from that, it also helps you in evaluating your campaign once it’s created. It also sort of gives a ‘health check up’ to your ads by informing you of the Quality Score of your adverts (calculated on a scale of 1 to 10) and by advising on how you should go about to improve the Quality Score.

4) You can have complete control over your budget with the right strategy

By learning how you can obtain a good Quality Score for your advert, you can considerably reduce your CPC or cost per click. With a well optimized Adwords campaign, getting quality traffic for as cheap as few cents a click is very much possible.

5) Achieving the top ad positions is no longer for the elite few

With Adwords, it’s possible for any advertiser to obtain high ad positions. Adwords does justice to its advertisers and therefore values ad quality over the bidding price, which means the top ad position doesn’t simply go to the highest bidder. The quality score of the ad is used as the primary factor to determine the ad position. This clearly paves way for you to advertise your product in highly competitive niches using a good Quality Score, and beat the other high spending advertisers to the top.